AI-native vs AI-augmented
There's a useful distinction inside the universe of ai based companies in india: AI-native companies (the product wouldn't exist without AI) and AI-augmented companies (existing products improved with AI). Both are real businesses, but the strategic playbook is different.
What the most interesting ones are doing
- Building vertical-specific foundation models (medical, legal, financial).
- Productising agentic workflows for specific industries.
- Building voice-first products for non-English markets.
- Compressing the cost of expensive professional services through AI.